About Us
About us
Belts are, in most cases, the accessories that bring together your entire outfit. Certainly, because we understand its importance, we made it our mission to craft distinctive, eclectic belts tailored to respond to your individual sense of fashion and style.
We are dedicated to exceeding the boundaries of ordinary, through the exquisite combination of classic buckles and meticulously created leather straps or webbing fabric.
The minimalist design we offer you invites endless possibilities of self-expression. And as we are extremely passionate about wood, we aimed to implement this distinctive, organic material into our belts.
IDEA
The story of BELT starts back in 2016, from a silly discussion about various annoying situations in our daily lives – besides the unfortunate scenario of the ever-so-stressful tangled headphones found in the jacket’s pocket every morning, we realized we had serious issues with finding belts suitable for our outfits, or at least belts with a modern touch.
We noticed that we were forced to obey the market standard by choosing simple, leather belts with classic buckles. Aiming to find a belt out of the norm seemed something hopeless. Since then, the idea of creating something new and unique came to our minds, so we decided to create this project together.
After years of experimenting with fabric and having numerous satisfied clients, we considered it was time to go back to the basics and introduce in our new product, leather belts.
THE CREATION PROCESS: THE BUCKLES
We envisioned a symmetrical and minimalist buckle, that would however stand out and be able to bring an outfit together, allowing alternatives for colors, customized inscriptions, or our suggestion of wood insertion.The buckle was particularly designed to sustain the natural wood plates that render such a high-end, unconventional look to our belts.
To reach the current standard of quality, we tested more than twenty types of metal and countless textile webbings. We ruined more than three hundred buckles on texture and color samples. We visited factories in all parts of Romania, to assess the manufacturing process of wood, its weaknesses and behavior. We tested various wood essences, just to determine the ones that offer the perfect aesthetic match, high resistance to humidity and temperature variations, as well as endurance to accidental damage.
THE CREATION PROCESS: THE STRAPS
After several attempts, we accomplished the actual system, based mainly on grip resistance; no need to be sceptic, we promise you, your belt will hold tight all day.
For the strap, we aimed for colors, versatility and durable material – textile webbing was our first choice.
Once we had decided to introduce a new product (the leather belts) in our offer, we started testing various suppliers, to find the perfect leather. Once that part was settled and we had chosen the tannery that answered our needs, we started the creation process, the endless testing for the perfect shapes, colors and elasticity of the belts, all concluding to the products that you can find today in our shop.
Don’t worry! The black, grey and blue straps (the textile belt) fit perfectly with any business or casual outfit.
If we haven’t convinced you, you can always choose the belt of 100% natural leather.
The Product
Benefits of BELT
And, by the way, have you noticed the benefits of BELT belts?
- Easy fastening, without holes or excess material;
- Interchangeable components, allowing the belt to adapt to your chosen outfit;
- The belt provides comfort throughout the entire day.